Smartify Automation - Why We Do What We Do?
Abhi Bavishi
3 August 2016
Bavishi announces the platform's launch after extensive development and testing work. He addresses key questions about their business model.
Why Home Automation?
We believe automation will significantly improve lives and serve as a bridge to the IoT revolution, making this technology accessible to early adopters. The smart home isn't just about convenience—it's about preparing for a future where our living spaces understand and respond to our needs.
Market Differentiation
While e-commerce platforms and automation companies exist, we emphasize that home automation represents an experience rather than a product. Competitors typically offer expensive, inflexible solutions requiring substantial upfront investment and internal rewiring.
Cost Reduction Strategy
Smartify leverages standardized protocols from established automation companies using a modular approach, achieving 50-60% cost reductions without compromising quality. Our systems require no internal wiring, scale infinitely, and remain future-compatible.
Competitive Advantages
Our services include:
- Lifetime customer support
- Comprehensive installation assistance
- An active community platform for troubleshooting device-related issues
Value Delivery Framework
Our approach is built on three pillars:
- Reducing knowledge barriers - Making smart home technology accessible to everyone
- Leveraging network effects - Better pricing through scale
- Providing support for experimentation - Ongoing assistance as you grow your smart home
Future Expansion Plans
We're expanding into hotel, hospital, and industrial automation alongside nationwide workshops and partnerships with real estate developers and architects. The future of automation extends far beyond the home.