Privacy Policy

1. Who We Are

Smartify ("we", "us", "our") is a home automation company based in India that provides smart home products and professional installation services. We operate the website smartify.in and deliver smart home solutions including intelligent lighting, security systems, climate control, surveillance, energy management, and multimedia integration.

For the purposes of the DPDP Act, 2023, Smartify acts as the Data Fiduciary responsible for processing your personal data.

2. Information We Collect

2.1 Information You Provide Directly

• Contact details: Name, email address, phone number, and postal address when you place an order, request a consultation, or contact us
• Order information: Billing and shipping address, payment details, and purchase history
• Consultation requests: Details about your home, preferences, and requirements shared during free estimate requests or expert callbacks
• Communications: Messages, feedback, and correspondence you send to us

2.2 Information Collected Automatically

• Device and browser data: IP address, browser type and version, operating system, device type, and screen resolution
• Usage data: Pages visited, time spent on pages, referral source, click patterns, and browsing behaviour on our website
• Location data: Approximate geographic location derived from your IP address

2.3 Smart Home Device Data

If you use smart home products purchased from or installed by Smartify, the device manufacturers (such as Aqara, Fibaro, Philips Hue, and others) may collect data through their own platforms and apps. Smartify does not directly collect or store data from your smart home devices after installation. We recommend reviewing each manufacturer's privacy policy for details on how they handle device data.

3. How We Use Your Information

We process your personal data only for the following lawful purposes:

• Order fulfilment: Processing and delivering your purchases, managing payments, and providing invoices
• Service delivery: Scheduling consultations, site visits, installations, and after-sales support
• Customer communication: Responding to your enquiries, sending order updates, delivery notifications, and service-related messages
• Product recommendations: Suggesting relevant products based on your interests and past purchases, only with your consent
• Website improvement: Analysing usage patterns to improve website functionality, user experience, and content
• Legal compliance: Meeting obligations under applicable tax, consumer protection, and data protection laws

We will not use your personal data for any purpose beyond what is stated here without obtaining your explicit consent.

4. Legal Basis for Processing

Under the DPDP Act, 2023, we process your data based on:

• Consent: You provide informed consent when submitting forms, placing orders, or opting into communications
• Legitimate use: Processing necessary for fulfilling orders, providing services you have requested, and complying with legal obligations

You may withdraw your consent at any time by contacting us at support@smartify.in. Withdrawal of consent will not affect the lawfulness of processing carried out prior to withdrawal.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience:

• Essential cookies: Required for the website to function properly (e.g., shopping cart, session management)
• Analytics cookies: Help us understand how visitors interact with our website so we can improve it (e.g., Google Analytics)
• Marketing cookies: Used to deliver relevant advertisements and measure campaign effectiveness, only with your explicit consent

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

6. Sharing and Disclosure of Information

We do not sell your personal data to third parties. We may share your information only in the following circumstances:

• Service providers: Trusted partners who assist with shipping, payment processing, email delivery, and website hosting, under strict confidentiality agreements
• Payment gateways: Secure, PCI-DSS compliant payment processors to handle transactions
• Delivery partners: Shipping companies require your name and address to fulfil deliveries
• Legal requirements: When required by law, court order, or government authority
• Business transfers: In the event of a merger, acquisition, or sale of assets, with prior notice to affected users

All third-party service providers are contractually bound to protect your data and use it solely for the purposes we specify.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data:

• All data transmitted between your browser and our website is encrypted using TLS/SSL
• Payment information is processed through PCI-DSS compliant gateways and is never stored on our servers
• Access to personal data is restricted to authorised personnel on a need-to-know basis
• We conduct periodic reviews of our data collection, storage, and processing practices

While we take every reasonable precaution, no method of electronic transmission or storage is 100% secure. If you become aware of any security breach, please contact us immediately.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Order and transaction data: Retained for 8 years as required by Indian tax and accounting regulations
• Customer account data: Retained as long as your account is active, plus 3 years after last activity
• Marketing consent records: Retained for the duration of consent and 1 year after withdrawal
• Website analytics data: Retained in anonymised form for up to 26 months

Upon expiry of the retention period, personal data is securely deleted or anonymised.

9. Your Rights

Under the DPDP Act, 2023, you have the following rights as a Data Principal:

• Right to access: Request a summary of your personal data being processed and the processing activities carried out
• Right to correction: Request correction of inaccurate or incomplete personal data
• Right to erasure: Request deletion of your personal data, subject to legal retention requirements
• Right to withdraw consent: Withdraw previously given consent for data processing at any time
• Right to grievance redressal: Lodge a complaint if you are dissatisfied with how we handle your data
• Right to nominate: Nominate another individual to exercise your rights in the event of your death or incapacity

To exercise any of these rights, please email us at support@smartify.in. We will respond to your request within 30 days.

10. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from a child, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us at support@smartify.in.

11. Third-Party Links

Our website may contain links to third-party websites, including smart home device manufacturer portals, app stores, and partner sites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will notify you by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

13. Grievance Officer

In accordance with the DPDP Act, 2023 and the Information Technology Act, 2000, the details of our Grievance Officer are:

If your grievance is not resolved to your satisfaction, you may file a complaint with the Data Protection Board of India as established under the DPDP Act, 2023.